ABOUT ME

Hi I’m Giesa, a Brand + Marketing Strategy Leader

With 18+ years of experience, I’ve led brand and marketing strategy for over 50 companies—ranging from Fortune 500s to high-growth startups—across industries.

As a fractional marketing leader, I seamlessly embed and lead teams within marketing departments, top global consulting firms, and agencies to provide clear strategies for Executives, CMOs, and their departments.

I help my clients see the forest through the trees, maintain audience-centricity even when fire drills and politics come into play, stay on track to meet strategic objectives, and grow meaningful brands.

Resume Highlights:

MBA in Brand Management, UCLA Anderson
Agency experience: Accenture Song, Siegel+Gale, RPA, PwC Experience Center ++
Management consulting experience: Deloitte, Accenture, PwC ++
2024 Webby Honoree (Responsible for Website Strategy)

My LinkedIn

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My Services

Brand Strategy

Brand Architecture
Brand Audit
Brand Identity & Positioning
Brand Style Guide
Brand Subject Matter Advisor
Brand Workshops
Employer Brand
Competitive Research
Market Research
Marketing Strategy

Integrated Marketing Strategy
Campaign, Comms + Messaging Strategy
Experience + Website Strategy
Social Media Strategy
Personas + Journey Mapping
Customer Research + Insights
Competitive Research
Market Research
Stakeholder Interviews
Digital + Web Strategy

Experience + Website Strategy
Stakeholder Interviews
Site Audit
Competitive Research + Audits
Customer Research + Insights
Personas + Journey Mapping

HOW I WORK

In Sync

I have a knack for seamlesslyintegrating in your existing project and teams at impressive speeds. I represent and work for all my clients with passion and rigor. I provide my clients with expertise that gives them flexibility to meet their talent and budget needs.